Privacy Policy

By accessing and/or using the services available on or through the Site, you are expressly consenting to our use and disclosure of your personal information in accordance with this Privacy Policy. If you do not consent to such use and disclosure, please cease to access or use the services available on or through the Site.

SHENG KEE DESSERT respects the privacy of all our customers and business contacts, and is committed to safeguard the personal information you provide to us. This policy has been developed so that you can understand how we collect, use, disclose and protect your personal information. If you have any questions, please send an email to

In general, we use your personal information to facilitate our provision of the services requested by you. We collect necessary personal information to allow us to provide and improve services and features to meet your needs. Personal data should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to-date.

If you choose to use our services, we may require you to provide contact and identity information and other personal information. By submitting your contact details to SHENG KEE DESSERT, you expressly request to receive and agree to receive commercial communications and marketing material from SHENG KEE DESSERT. You may decline to provide any of the information required, by choosing not to use that particular service or feature.

We automatically track certain information based upon your behaviour on the Site. We use this information to do internal research on our users’ demographics, interests and behaviour to better understand, protect and serve our users in general. We automatically receives and records information from your browser on our server logs including but not limited to your Internet protocol address, cookie information and the page you requested. .We use data collection devices such as “cookies” on certain pages of the Site to promote trust and security, help analyse our web page flow and measure promotional effectiveness. “Cookies” are small files placed on your hard drive that assist us in providing our services. We may offer features that are only available through the use of a “cookie”. We also use cookies to reduce the number of times you need to enter your password. Cookies can also help us provide to you information that is targeted to your interests. Most cookies are “session cookies”, meaning that they are automatically deleted from your hard drive at the end of a session. If you choose to refuse our cookies, certain features of our website may not be available.

Sharing with and Disclosure to Third Parties

Your personal information will not be shared or disclosed to third parties (whether for their marketing purposes or otherwise) without your consent. However, we reserve the right to disclose your personal information as required in the normal course and scope of our business, in the provision of our services and where required by applicable law and regulations. However we may disclose to our business partners and third parties, on an anonymous basis, certain aggregate information contained in your personal information for the purpose of analysis and research into the customer activity and use of our website.


We use industry standard practices to protect your privacy and personal information, in such manner and to such extent as we deem appropriate. However, we do not guarantee in any way, and you should not expect, that your personal information or private communications will always remain private and/or safe from any abuse or misuse by third parties.

Your information is stored on SHENG KEE DESSERT’s servers located in Singapore. We use such procedural and technical safeguards as we deem necessary to protect your privacy and to protect your personal information against loss, theft and unauthorised access and disclosure. Such safeguards include but are not limited to the use of encryption, firewalls and Secure Socket Layer technology.

We will also employ the appropriate security techniques to protect data against loss, theft, and unauthorized access by users inside and outside SHENG KEE DESSERT. However SHENG KEE DESSERT does not represent or warrant that there will not be, and hereby disclaims any responsibility or liability directly or indirectly arising out of or in connection with, any loss, theft, or unauthorised access, use or disclosure of any information held or maintained by us.